Magnet Projects ™ Will Help 

Rebuild American Industry

Selling More U.S Goods

at Home and Abroad

U.S. WheelHouse™ is the first of several  “Magnet Projects ™ “ designed to help revitalize vital American industries. At the Society for American Industry, we believe car and truck manufacturing may be the most vital. These are desperate times for Chrysler, Ford and General Motors. They face tremendous obstacles to their viability and even survival.

Desperate times call for bold moves. They call for thinking “outside the box with both feet planted on the ground at the same time.” Chrysler, Ford and General Motors can be America’s car and truck companies again. To attract the car and truck buyers' attention Magnet Projects ™ must be bold and magnetic.

A cold look at the current car and truck manufacturing scene leads us to these conclusions. This is not 1957 when it was Ford vs. Chevrolet, Chrysler vs. Buick and Lincoln vs. Cadillac. In 2007 it is American cars and trucks vs. the other kind. This is not labor vs. management. This is our survival vs. going down the tubes. We need to think “outside the box” and keep our feet planted on the ground at the same time.”

When it comes to manufacturing, jobs, international trade and national security, let us remember that as Americans, we are all on the home team.

If the United States industrial sector is weak, we have very little national security.

With this ultimate reality show in mind, what can Chrysler, Ford and General Motors do to win back the hearts and minds of the American people? Magnet Projects ™ like U.S. WheelHouse ™ can help and here is why.

Chrysler, Ford and GM have already made great strides in product quality and reliability. American car and truck quality is competitive with any world brand and better than many. But still the public misconception lingers. The problem is much like the wrong impression that the public has about factory-built housing. The truth is that houses, apartments and commercial structures that are built in a factory are superior in structural integrity, dimensional accuracy and overall quality control. News of the improved vehicle quality has not been adequately conveyed to the American buying public. To help convince Americans to buy American cars and trucks, this news should be touted and shouted by Big Three ad agencies, publicists, and all executives and employees. The same campaign should be implemented by American manufacturers of factory engineered buildings.

Chrysler, Ford and General Motors can reduce factory and dealer marketing costs, including advertising and costly incentives, if they join a new all-American cooperative marketing program under the banner of U.S. WheelHouse ™ . This concept takes the “auto mall” several steps further in a dramatic fashion by introducing the Metro Marketing Center ™.

Chrysler, Ford and General Motors can demonstrate concern for their fellow citizens (customers) by offering shopping ease and painless financing for their two most vital needs. The U.S. WheelHouse ™  “Ride and Reside™” program offers a reliable new car or truck and a quality new home. The Metro Marketing Center ™ will offer one stop shopping for “wheels” and homes seasoned with the flavor of a family weekend attraction.

Prototype Metro Marketing Center™